Disainilahendus Bionyalux Nahahoolduse Pakett, autor 33 and Branding Co., Ltd.

Disainilahendus Bionyalux Nahahoolduse Pakett, mille autor on 33 and Branding Co., Ltd., on kõrgelt hinnatud 2020 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PlaatinaPakend· 2020

Bionyalux Nahahoolduse Pakett

disainer: 33 and Branding Co., Ltd.

Klient: Bionyalux

Auhind Plaatinaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Bionyalux Nahahoolduse Pakett

Naha taastamise kontseptsioon uutes nahahooldustoodetes langeb kokku bagasse ümbertöötlemise, keskkonnakaitse ja ökoloogilise kontseptsiooniga. 30-päevase nahaparandusprotseduuri 60-päevase toidukvaliteediga piiratud säilivusaja tooteomaduste hulgast valitakse toote visuaalse äratundmise sümboliks 30 ja 60 ning kasutamise kolm etappi, 1,2, 3 on visioonisse integreeritud.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Bionyalux Nahahoolduse Pakett on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Bionyalux Nahahoolduse Pakett väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Bionyalux Nahahoolduse Pakett on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
Mõõtmed ja pakend: Width 310mm x Depth 120mm x Height 100mm
Sildid: Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
Tootmistehnoloogia: The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
Disainiülesanne: In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
Uurimistöö: In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
Inspiratsioon: Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
Projekti kestus: The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
Tööprotsess: Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging.
Patendid: Copyrights belong to 33 and branding, 2019.
Meeskonnaliikmed: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao
Piltide autorid: Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.