Disainilahendus Winetime Seafood Pakend, autor Olga Takhtarova

Disainilahendus Winetime Seafood Pakend, mille autor on Olga Takhtarova, on kõrgelt hinnatud 2020 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PlaatinaPakend· 2020

Winetime Seafood Pakend

disainer: Olga Takhtarova

Klient: Sot B&d

Auhind Plaatinaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Winetime Seafood Pakend

Winetime Seafood sarja pakendikujundus peaks näitama toote värskust ja usaldusväärsust, see peaks konkurentidest soodsalt erinema, olema harmooniline ja arusaadav. Kasutatavad värvid (sinine, valge ja oranž) loovad kontrasti, rõhutavad olulisi elemente ja kajastavad brändi positsioneerimist. Välja töötatud ainulaadne kontseptsioon eristab sarja teistest tootjatest. Visuaalse teabe strateegia võimaldas tuvastada sarja tootevaliku ning illustratsioonide kasutamine fotode asemel muutis pakendi huvitavamaks.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Winetime Seafood Pakend on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Winetime Seafood Pakend väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Winetime Seafood Pakend on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Mõõtmed ja pakend: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Sildid: seafood, fish, frozen food, packaging, branding
Tootmistehnoloogia: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Disainiülesanne: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Uurimistöö: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiratsioon: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Projekti kestus: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Tööprotsess: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Piltide autorid: Imagines №1-5 are used images www.shutterstock.com
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