Kuld Arvutigraafika · 2020
Camel Robot Digitaalne kunstiteos
by Edu Torres
- Kuldauhind A' Design Award 2020 in Arvutigraafika
- CLIENT: Camel
- Estimated Number of Design Views: 73,150
- Verification code 78AF545C35 · Verify this award
Colors
About Camel Robot Digitaalne kunstiteos
Camel Robot on digitaalne kunstiteos, mis tõlgendab brändi logo ümber robotloomana. Kujutis loodi kolmemõõtmelise mudelina ja renderdati kõrge resolutsiooniga trükkimiseks ning näituse- ja kontoriruumides eksponeerimiseks. Inspiratsiooni ammutati tööstusmasinatest, robootikast ja ulmekirjandusest. Keha on osaliselt avatud, nii et sisemised kaablid ja toiteallikas jäävad nähtavaks. Neutraalne sinine ja tume värvipalett hoiab tähelepanu peamisel siluetil. Detailide tase on tasakaalustatud, et püsida usutav ja kergesti loetav.
About the Kuldauhind A' Design Award
Camel Robot Digitaalne kunstiteos on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Camel Robot Digitaalne kunstiteos peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Camel Robot Digitaalne kunstiteos tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Press Kit
- Unique Properties
- Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
- Dimensions & Packaging
- 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
- Tags
- camel, 3d, cgi, robot, sci-fi, industrial,
- Production Technology
- 3D Model
- Design Challenge
- The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
- Research
- To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
- Inspiration
- The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
- Project Duration
- Project Started on November 2017 and finished on January 2018
- Operation Flow
- Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
- Image Credits
- Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.
