Macy’s App Redesign Primaarne funktsioon: Mobiilne ostlemisrakendus by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Mobiiltehnoloogiate, rakenduste ja tarkvara disain Competition Category.
HõbeMobiil· 2020
Macy’s App Redesign Primaarne funktsioon: Mobiilne ostlemisrakendus
Client: Macy's
Hõbeauhind A' Design Award Winner in Mobiil Category
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The Design
About Macy’s App Redesign Primaarne funktsioon: Mobiilne ostlemisrakendus
Macy'si rakendus on mobiilne ostlemisrakendus, mis kujundati 2019. aastal ümber Android- ja iOS-seadmete jaoks. Rakendus võimaldab klientidel sirvida ja osta moe-, ilu- ning kodutooteid nutitelefonist või tahvelarvutist. Paigutus on puhas ja lihtne ning ammutab visuaalset inspiratsiooni moemeediast ja tarbeelektroonika toodetest. Kaamerapõhised tööriistad toetavad skaneerimist ja maksmist ning liitreaalsuse funktsioonid võimaldavad klientidel tooteid enne ostmist eelvaadata. Ümberkujundus põhines põhjalikul kasutajauuringul ja klientide tagasisidel ning kasutajate kaasatus suurenes pärast käivitamist.
The Recognition
About the Hõbeauhind A' Design Award
Macy’s App Redesign Primaarne funktsioon: Mobiilne ostlemisrakendus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Macy’s App Redesign Primaarne funktsioon: Mobiilne ostlemisrakendus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Macy’s App Redesign Primaarne funktsioon: Mobiilne ostlemisrakendus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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