Macy’s Website Veebisaidi liides by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Kasutajaliidese, interaktsiooni ja kasutajakogemuse disain Competition Category.
HõbeKasutajaliides· 2020
Macy’s Website Veebisaidi liides
Client: Macy's
Hõbeauhind A' Design Award Winner in Kasutajaliides Category
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The Design
About Macy’s Website Veebisaidi liides
Macy'si veebisait on veebipõhine jaemüügiliides, mis võimaldab klientidel sirvida ja osta Macy'si pakutavaid tooteid. Veebisait kujundati ümber vastuseks klientide tagasisidele, mille tulemuseks oli puhas ja lihtne paigutus, mis on inspireeritud moemeediast ja tarbetehnoloogia toodetest. Reageeriv veebitehnoloogia võimaldab juurdepääsu sülearvutite, tahvelarvutite ja nutitelefonide kaudu. Tööd suunas põhjalik uurimistöö, sealhulgas kasutajaküsitlused, intervjuud, A/B-testimine ja kasutatavuse testimine. Lihtsam struktuur muudab ostuprotsessi sujuvamaks ja parandas kasutajate kaasatust.
The Recognition
About the Hõbeauhind A' Design Award
Macy’s Website Veebisaidi liides on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Macy’s Website Veebisaidi liides peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Macy’s Website Veebisaidi liides on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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