Poznan Marathon Medal Reklaamanimatsioon by Artmask Group

Poznan Marathon Medal Reklaamanimatsioon by Artmask Group is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Filmi, video ja animatsiooni disain Competition Category.

HõbeFilm· 2020

Poznan Marathon Medal Reklaamanimatsioon

by Artmask Group

Client: PKO Poznań Marathon

Hõbeauhind A' Design Award Winner in Film Category

40,459

Verified Award Winner

Verify Award Status for #94314

Uuri lähemalt Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Reklaamanimatsioon

Poznańi maratoni medal on reklaamanimatsioon, mis on loodud kahekümnenda PKO Poznańi maratoni medali esitlemiseks. Animatsioon näitab, kuidas väikesed elemendid ühinevad medaliks, ning iga element sümboliseerib üht aastat maratoni ajaloost. Medali pael on trükitud ajalooliste fotodega sündmuse kõigist väljaannetest, mis on paigutatud kronoloogilises järjekorras. Medali mõõtmed on 80 korda 80 korda 7 millimeetrit ning see on valatud terasest ja hõbedast. Animatsioon toodeti 4K-lahutusvõimes, et julgustada juubelivõistlusele registreeruma.

The Recognition

About the Hõbeauhind A' Design Award

Poznan Marathon Medal Reklaamanimatsioon on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Poznan Marathon Medal Reklaamanimatsioon peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Poznan Marathon Medal Reklaamanimatsioon on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019