Tiger Pan diseinatzailearen Jianlibao Wepop Primary Function: Edarien Ontziratzea

Tiger Pan diseinatzailearen Jianlibao Wepop Primary Function: Edarien Ontziratzea lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2020

Jianlibao Wepop Primary Function: Edarien Ontziratzea

diseinatzailea: Tiger Pan

Bezeroa: Jianlibao

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#101162 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Jianlibao Wepop Primary Function: Edarien Ontziratzea Diseinuari Buruz

Book Text: Wepop azukrerik gabeko fruta-zaporeko ur gasetsu batentzat diseinatutako ontzia da. PET botilak forma sinplea du, goialderantz estutzen dena. Serigrafia bidezko film mate batek gainazalari eusteko sendotasuna eta ukitu leuna ematen dizkio. Tipografiak pixelen efektua erabiltzen du, eta karaktere bakoitza eraikuntza-bloke gisa jarduten duten pintzelkada bereizietan zatituta dago. Fruituak pop art estiloan irudikatuta daude, eta purutasun handiko kolore kontrastatuek lau zaporeak markatzen dituzte. Ontziak kontsumitzaile gazteei edari osasungarri bat aurkeztea du helburu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Jianlibao Wepop Primary Function: Edarien Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Jianlibao Wepop Primary Function: Edarien Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Jianlibao Wepop Primary Function: Edarien Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Neurriak eta Ontziratzea: Diameter 67.5mm
Height 213mm
Etiketak: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Produkzio Teknologia: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Diseinu Erronka: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Ikerketa: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspirazioa: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Proiektuaren Iraupena: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Eragiketa Fluxua: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Taldekideak: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie