Pizza Marzano Select Primary Function: Jatetxe Barneko Diseinua by Jydp

Pizza Marzano Select Primary Function: Jatetxe Barneko Diseinua by Jydp is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2020

Pizza Marzano Select Primary Function: Jatetxe Barneko Diseinua

by Jydp

Client: Pizza Marzano

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

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Colors

The Design

About Pizza Marzano Select Primary Function: Jatetxe Barneko Diseinua

Book Text: Pizza Marzano Select Shanghaiko pizza jatetxe baten barnealdea da. Diseinuaren kontzeptua pizza bat moztu eta partekatzean sortzen diren forma geometrikoetatik dator. Zirkulu-erdi formak fatxadaren irekigunean, zutabeetan eta sukaldeko hormetan aplikatzen dira. Elementu berezi den horma batek milaka akrilozko makilatxo urdin ditu, hainbat ereduetan antola daitezkeenak. Sabaiek material akustikoak erabiltzen dituzte, eta sabai kurbatu baten atalak akustika-panel perforatuekin dago akaberatua. Mahai malguek gonbidatu bakarrak, talde txikiak eta hamar pertsona baino gehiagoko festak har ditzakete.

The Recognition

About the Zilarrezko Saria A' Design Award

Pizza Marzano Select Primary Function: Jatetxe Barneko Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Pizza Marzano Select Primary Function: Jatetxe Barneko Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Pizza Marzano Select Primary Function: Jatetxe Barneko Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020