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Si Me Quiero Web Diseinua Eta Ux by Ana Ramirez-Marta Liarte

Si Me Quiero Web Diseinua Eta Ux by Ana Ramirez-Marta Liarte is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Webgune eta Web Diseinua Competition Category.


ZilarWeba· 2020

Si Me Quiero Web Diseinua Eta Ux

by Ana Ramirez-Marta Liarte

Client: Little Red studio

Zilarrezko Saria A' Design Award Winner in Weba Category

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Verified Award Winner

Verify Award Status for #101702

Colors

The Design

About Si Me Quiero Web Diseinua Eta Ux

Sí, Me Quiero webgunea norbera izaten laguntzen duen espazioa da. Proiektua aurrera eramateko, elkarrizketak egin behar ziren eta emakumeekiko gizarte eta kultura testuingurua aztertu behar ziren; bere proiekzioa gizartean eta berarekin. Weba laguntzailea izango zela eta norbera maitatzen laguntzeko ikuspegi batekin egingo zela ondorioztatu zen. Diseinuan tonu neutroekin sinpletasuna islatzen da gorriz kontrasteak erabiliz, bezeroak argitaratutako liburuaren markaren koloreei buruzko zenbait ekintza, koloreak markatzeko. Inspirazioa konstruktibismoaren artetik etorri zen.

The Recognition

About the Zilarrezko Saria A' Design Award

Si Me Quiero Web Diseinua Eta Ux Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Si Me Quiero Web Diseinua Eta Ux erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Si Me Quiero Web Diseinua Eta Ux jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The website Si, Me Quiero, it is a space created to love oneself. This is a safe space where to be oneself. A trial-free website where we practice Zero Requirement and love for oneself. The web is an accompaniment, and it simply leads to an approach. The colors are neutral contrasted with the red that calls for certain actions. The design is simple for you to travel through the sections cleanly and is accompanied by a deck of cards that when you click gives us a message to encourage us.
Dimensions & Packaging
The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.
Tags
Responsive, website, design, responsive, Digital Transformation, Content, social change, Strategy,User Interface Design
Production Technology
Understand, design, evaluate and execute. The solution evolved through concepts, rapid prototypes, user evaluations and execution.There is a lot of research done on this application before the design process. Adobe XD, Illustrator and Photoshop are used to create the actual design and designs. In addition, the team conducted an in-depth analysis and investigation of data to ensure that the design focuses on the user.
Design Challenge
The main obstacle was to overcome the mental and social barriers of the project, since it can be linked to feminism and is not what was wanted. Presenting it as something external to a social movement but as an aid that transforms people's lives was the most difficult.
Research
The process began in the first searches of references of external sites and brand reference. Then we researched more about the user and their goals, made character files, scenarios and information architecture. From this, wire schemes were created that were later transformed into visual materials in Adobe XD and Photoshop.
Inspiration
The client wanted it to be simple and clean, so since the use of color was a two-tone range the inspiration came from the constructivist design, its way of placing texts and the use of square shapes in space.
Project Duration
The project started at the end of Octiber 2019 in Bilbao and finsihed at the end of February 2020.
Operation Flow
Upon landing on the promotion website, visitors are greeted with an image of a woman hugging a heart. The website uses the artistic use of white and gray interspersed with red pieces and solvents to embody the idea of spiritual and peaceful introspection. Visitors can find useful project information on this functional but elegant website. The deck of cards with self-help messages are an interesting point of the web.
Team Members
UX / UI Designer: Ana Ramirez
Layout: Marta Liarte
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