Tomohiro Kaji diseinatzailearen Dotline Branding Enpresa Webgunea

Tomohiro Kaji diseinatzailearen Dotline Branding Enpresa Webgunea lana 2025 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Webgune eta Web Diseinua Lehiaketa Kategorian.

UrreWeba· 2025

Dotline Branding Enpresa Webgunea

diseinatzailea: Tomohiro Kaji

Bezeroa: Dotline Co., Ltd.

Urrezko Saria A' Design Award Irabazlea Weba Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Dotline Branding Enpresa Webgunea Diseinuari Buruz

Plataforma digital honek marka identitatea eta eduki anitza egitura batera batzen dituen diseinu sistema malgu bat aurkezten du. Smartphone lehentasunezko ikuspegitik garatua, gailu guztietan irisgarritasuna bermatzen du. Diseinuak eskalagarritasuna babesten du koherentzia bisuala mantenduz. Mugimendu grafikoak eta tipografia pertsonalizatuak nabigazioa eta erabiltzaileen parte-hartzea hobetzen dute, ongizate zerbitzuen premietara egokitutako interfaze argi eta erabiltzaile-zentratua sortuz. Formatu modularrak etorkizuneko hedapena eta egokitzapena ere ahalbidetzen ditu, edukia eta zerbitzu-lerroak denboran zehar eboluzionatzen diren heinean eguneraketa dinamikoak babesten dituelarik.

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Urrezko Saria A' Design Award Sariari Buruz

Dotline Branding Enpresa Webgunea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Dotline Branding Enpresa Webgunea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Dotline Branding Enpresa Webgunea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education.

To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
Neurriak eta Ontziratzea: Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet
Etiketak: Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
Produkzio Teknologia: Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
Diseinu Erronka: The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
Ikerketa: This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity.

Research Objective:
To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy.

Research Methods & Data Collection:
We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy.

Participants:
The research involved employees, job seekers, affiliated company staff, and corporate executives.

Results & Insights:
Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires.

Impact:
This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.
Inspirazioa: Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
Proiektuaren Iraupena: The project started in December 2023 and it was launched on August 2024.
Eragiketa Fluxua: The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.