Fresh Blood DG Youth Funtzio Nagusia: Kultur Erakusketa by Ruikang Xie

Fresh Blood DG Youth Funtzio Nagusia: Kultur Erakusketa by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Ekitaldi eta Gertaera Diseinua Competition Category.

BrontzeEkitaldia· 2021

Fresh Blood DG Youth Funtzio Nagusia: Kultur Erakusketa

by Ruikang Xie

Client: Xiexie Design

Brontzezko Saria A' Design Award Winner in Ekitaldia Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Funtzio Nagusia: Kultur Erakusketa

Liburuko Testua: Fresh Blood DG Youth Dongguanen (Txina) egindako kultur erakusketa bat da. Erakusketak sei tokiko erakusle aurkezten ditu, kultur berrikuntzaren hornikuntza freskoaren gaiaren pean. Diseinua barazki merkatu baten antzera antolatuta dago, biratzen duten barazki-lanparak saltzaile-mahai ilaren gainean jarrita. Sei tokiko elikagaik sei erakusleen identitatea adierazten dute. Aretoak jatorrizko lanak hartzeko lekurik ez zuenez, A5 tamainako liburuxkak elikagai formetan ebaki ziren, adibidez antzar erreari itxura emanez, eta testu zein irudiekin inprimatu ziren. Paper-poltsarik handienak 340 bider 380 milimetro ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Fresh Blood DG Youth Funtzio Nagusia: Kultur Erakusketa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Fresh Blood DG Youth Funtzio Nagusia: Kultur Erakusketa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Fresh Blood DG Youth Funtzio Nagusia: Kultur Erakusketa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen