Sierra Cantabria Ardo-etiketa by Estudio Maba

Sierra Cantabria Ardo-etiketa by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Sierra Cantabria Ardo-etiketa

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Sierra Cantabria Ardo-etiketa

Sierra Cantabria Espainiako upeltegi tradizional batek ekoiztutako ardo-familia baten etiketa-diseinua da. Sorta zabala denez, etiketek hizkuntza bisual bat partekatzen dute, botilen arteko desberdintasun sotilak mantenduz. Familiak 150 urtez erabilitako ikur heraldikoak elementu tipografikoen hierarkia argi batekin konbinatzen dira. Sistemak 53 etiketa-konbinazio sortzen ditu Bordele eta Borgoinako botiletarako. Etiketa bakoitza kotoizko paperean inprimatzen da erliebe altuarekin, zigilatzearekin eta bernizezko trazuekin. Asmoa marka-irudi koherente batekin sorta klasiko eta adierazkorra sortzea da.

The Recognition

About the Zilarrezko Saria A' Design Award

Sierra Cantabria Ardo-etiketa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Sierra Cantabria Ardo-etiketa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Sierra Cantabria Ardo-etiketa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba