Rare Proportions Primary Function: Kartel Sorta by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
ZilarGrafismoa· 2020
Rare Proportions Primary Function: Kartel Sorta
Client: Pedro Panetto
Zilarrezko Saria A' Design Award Winner in Grafismoa Category
Verified Award Winner
Verify Award Status for #102571The Design
About Rare Proportions Primary Function: Kartel Sorta
Book Text: Rare Proportions Brasilgo naturari buruzko kartel sorta bat da. Kartel bakoitzak Urrezko Proportzioa aplikatzen du, naturan aurkitzen den 1,618ko proportzioa, gidalerroak, hierarkia eta elementu ilustratuak sortzeko. Animaliak proportzio berean oinarritutako geometria batekin marraztuta daude. Koloreek Brasilgo fauna eta floraren aniztasuna islatzen dute. Kartel guztiek ildo kontzeptual bakarrari jarraitzen diote, baina kartel bakoitzak bere adierazpen propioa du. Sorta Brasilen sortu zen. Helburua naturaren arraltasuna eta edertasuna erakustea eta haren kontserbazioa babestea da.
The Recognition
About the Zilarrezko Saria A' Design Award
Rare Proportions Primary Function: Kartel Sorta Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Rare Proportions Primary Function: Kartel Sorta erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Rare Proportions Primary Function: Kartel Sorta jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
- Dimensions & Packaging
- All posters use the same proportions system, faithfully based on 1.618 ...
- Tags
- Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
- Production Technology
- Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
- Design Challenge
- The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
- Inspiration
- The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.
- Project Duration
- The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.
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