Takahiro Eto diseinatzailearen Better Bodies Hi Marka Identitatea

Takahiro Eto diseinatzailearen Better Bodies Hi Marka Identitatea lana 2022 Platinozko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

PlatinoGrafismoa· 2022

Better Bodies Hi Marka Identitatea

diseinatzailea: Takahiro Eto

Bezeroa: Better Bodies Hi

Platinozko Saria A' Design Award Irabazlea Grafismoa Kategorian

2,638,834

Egiaztatutako Sari Irabazlea

#133445 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Better Bodies Hi Marka Identitatea Diseinuari Buruz

Better Bodies Hi entrenamendu estudio baterako marka identitate bat da. Identitatea hiru fasetan eraldatzen den letra-tipo batean oinarritzen da. Bisitariak harreratik entrenamendu eremura mugitzen diren heinean, seinaleetako letrak lodiagoak eta handiagoak bihurtzen dira. Estilorik meheena harreran erabiltzen da neurriz, giro lasaia sortzeko. Estilorik lodiena entrenamendu eremuan erabiltzen da, metro bat baino gehiagoko altueran. Letra-tipoa logotipoan, webgunean, seinaletikan eta inprimatutako elementuetan aplikatzen da. Letra aldakorrak erabiltzaileei gorputza eta gogoa ariketa fisikorako urratsez urrats prestatzen laguntzen die.

Aintzatespena

Platinozko Saria A' Design Award Sariari Buruz

Better Bodies Hi Marka Identitatea Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Better Bodies Hi Marka Identitatea bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Better Bodies Hi Marka Identitatea Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Neurriak eta Ontziratzea: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Etiketak: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Produkzio Teknologia: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Diseinu Erronka: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspirazioa: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Proiektuaren Iraupena: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Eragiketa Fluxua: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Taldekideak: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima