Platino Grafismoa · 2023
Ancora Marka-Identitatea
by Keiichiro Yanagi - Harajuku Design Inc.
- Platinozko Saria A' Design Award 2023 in Grafismoa
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Marka-Identitatea
Ancora estilolografoak eta paperezkoak saltzen dituen marka denda da. Gaur egun, digitalizazioak eta informazio eta komunikazio teknologiak aurrera egiten ari dira. Bestalde, Ancorak norbanako komunikazio analogikoaren susperraldia du ardatz. Ancorak balio hauek berraztertzen ditu, zeinetan idazteko moduak, bihotzetik marrazteak poza ematen baitu, eta esperientzia berezi bat ere ematen du, hala nola estilo-pluma pertsonalizagarriak, hainbat modutan konbina daitezkeenak; eta tinta nahastea koktel irabiagailua erabiliz.
About the Platinozko Saria A' Design Award
Ancora Marka-Identitatea Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Ancora Marka-Identitatea bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Ancora Marka-Identitatea Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
