Grundig Serenity Tea Maker by Mert Ali Bukulmez

Grundig Serenity Tea Maker by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Etxetresna Elektrikoen Diseinua Competition Category.

ZilarEtxetresna· 2020

Grundig Serenity Tea Maker

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Zilarrezko Saria A' Design Award Winner in Etxetresna Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Tea Maker

Serenity gaur egungo te fabrikatzailea da, erabiltzaileen esperientzia alaira bideratzen duena. Proiektuak gehienbat elementu estetikoetan eta erabiltzaileen esperientzia du ardatz. Helburu nagusia produktuak lehendik zeuden produktuetatik ezberdintzea iradokitzen du. Te fabrikatzailearen kaia gorputza baino txikiagoa da eta horri esker, produktuak nortasun berezia ekartzen duen lurrera begiratzea ahalbidetzen du. Gainazal xurgatuekin konbinatutako gorputz apur batek ere produktuaren nortasun bakarra onartzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Grundig Serenity Tea Maker Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Grundig Serenity Tea Maker erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Grundig Serenity Tea Maker jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019