Lavazza Tiny Espresore Makina by Florian Seidl

Lavazza Tiny Espresore Makina by Florian Seidl is a highly esteemed winner of the very prestigious 2020 Platinozko Saria A' Design Award in Etxetresna Elektrikoen Diseinua Competition Category.

PlatinoEtxetresna· 2020

Lavazza Tiny Espresore Makina

by Florian Seidl

Client: Lavazza

Platinozko Saria A' Design Award Winner in Etxetresna Category

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Colors

The Design

About Lavazza Tiny Espresore Makina

Espresore makina txiki eta atsegina, kafe esperientzia italiarra zure etxera ekartzen duena. Diseinua oso pozgarria da Mediterraneoan - oinarrizko eraikin formalekin osatutakoa - koloreak ospatzen ditu eta Lavazzaren diseinuko lengoaia aplikatzen du azalean eta xehetasunetan. Maskorra nagusia pieza bakarrekoa da eta gainazal leunak baina zehatz kontrolatuak ditu. Erdiko gailurrak egitura bisuala gehitzen du eta frontalaren ereduak Lavazza produktuetan maiz agertzen den gai horizontala errepikatzen du.

The Recognition

About the Platinozko Saria A' Design Award

Lavazza Tiny Espresore Makina Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Lavazza Tiny Espresore Makina bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Lavazza Tiny Espresore Makina Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is essential and joyfully Mediterranean – composed of simple formal building blocks – celebrating colours and applying Lavazza’s design language with high quality surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme.
Dimensions & Packaging: 120 mm / 290mm / 246
2,7 kg
Tags: Lavazza, Coffee, Espresso
Production Technology: injection molding (ABS/SAN)
Design Challenge: Creating a small/entry level appliance that has a lot of personality with short development time.
Research: Research - conceptual and formal research, 3D modeling, mock-ups, prototyping
Inspiration: The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The central crest gives visual structure to the main shell and the overall design was inspired by a series of different products - examples include a motorbikes and helmets.
Project Duration: Turin, Italy
Operation Flow: It is easy to use - the stop&go button, emphasized visually by a coloured ring, lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
Team Members: Florian Seidl
Angelica Rella
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