Town Longquan Tower Liquor Packaging by Jin Tao He

Town Longquan Tower Liquor Packaging by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Edizio Mugatu eta Pertsonalizatutako Diseinua Competition Category.

BrontzeEdizio Mugatua· 2021

Town Longquan Tower Liquor Packaging

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Brontzezko Saria A' Design Award Winner in Edizio Mugatua Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Packaging

Diseinuak dorrearen kontzeptua erabiltzen du sormena burutzeko, bertan botila itxurako ardo paregabea dorre batean gainjarrita, Txinan ez dago "hiru jairik gabe" eta bertan hiru baino gehiago, bi lagun, ardoa edaten duten esanahia. ez da ederra. Botila baten estalki baten gainean meditazioan eserita dagoen pertsona batek esan nahi du ardoa ez dela tristura arintzeko bakarrik, baita ardo dastaketaren bidez barneratzeko ere.

The Recognition

About the Brontzezko Saria A' Design Award

Town Longquan Tower Liquor Packaging Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Town Longquan Tower Liquor Packaging oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Town Longquan Tower Liquor Packaging beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO