Zilar Edizio Mugatua · 2021
DeliPeruano Signature Packaging
- Zilarrezko Saria A' Design Award 2021 in Edizio Mugatua
- CLIENT: DeliPeruano
- Estimated Number of Design Views: 38,840
- Verification code 6B241F04AD · Verify this award
Colors
About DeliPeruano Signature Packaging
DeliPeruano Signature hautatutako botanikoekin egindako Premium Pisco Pairing Kit bat da. Bere ontziaren diseinuak estilo minimalista eta tradizionala uztartzen ditu aldi berean. Garbitasuna eta dotorezia, zilarrezko tinta erabiltzearekin batera, produktuen garbitasuna eta kalitate handia adierazten dute, eta eskuz egindako ehundurak eta materialek Peruko likore honen tradizioari erreferentzia egiten diote. Oro har, botilaren eta kutxako gainerako elementuen diseinuak produktuaren ezaugarriak erakusteko eta nabarmentzeko aukera ematen du, esperientzia sentsoriala lortuz, bakarra eta desiragarria bihurtzen duena.
About the Zilarrezko Saria A' Design Award
DeliPeruano Signature Packaging Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. DeliPeruano Signature Packaging erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. DeliPeruano Signature Packaging jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
- Dimensions & Packaging
- The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each. - Tags
- packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
- Production Technology
- For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
- Design Challenge
- The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
- Inspiration
- This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
- Project Duration
- The project was started in January and finished in April 2018, in Lima, Peru.
- Operation Flow
- The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
- Image Credits
- Photographer: Jürgen Korn, 2018.
