The MIXc Kunshan Primary Function: Haurrentzako Gunearen Barne Diseinua by Xiang Li

The MIXc Kunshan Primary Function: Haurrentzako Gunearen Barne Diseinua by Xiang Li is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2021

The MIXc Kunshan Primary Function: Haurrentzako Gunearen Barne Diseinua

by Xiang Li

Client: X+Living

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About The MIXc Kunshan Primary Function: Haurrentzako Gunearen Barne Diseinua

Book Text: MIXc Kunshan Txinako Kunshan hiriko merkataritza-zentro bateko haurrentzako gune publiko tematikoa da. Berritutako espazioak 4.500 metro koadro hartzen ditu hirugarren solairuan, non denda gehienek haurrei eta familiei ematen dieten zerbitzua. Diseinua Kunqu Operan oinarritzen da, Kunshanen jaiotako arte-forma tradizionalean. Hodei-lepokoak, mahuka luzeak, buruko apaingarriak, eszenako makillajea eta musika-tresnak bezalako elementuak marrazki bizidunen forma sinpleetara ekartzen dira, eta instalazio handietan, seinaleetan eta babes-hesietan aplikatzen dira. Neurrira egindako altzari bigunek eserleku gisa eta ibilbidean zeharreko elkarreragin-puntu gisa funtzionatzen dute.

The Recognition

About the Zilarrezko Saria A' Design Award

The MIXc Kunshan Primary Function: Haurrentzako Gunearen Barne Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. The MIXc Kunshan Primary Function: Haurrentzako Gunearen Barne Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. The MIXc Kunshan Primary Function: Haurrentzako Gunearen Barne Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The innovation of the project lies in the breakthrough of the traditional public area design. In the form of overall facade, the theme is highly unified. Designer created an unprecedented consumption premises. Another point lies in its inheritance of traditional culture. Designers use childlike design to translate elements of traditional culture into things that children accept and love, and carry forward the charm of traditional opera.
Dimensions & Packaging: The floor area of the project is 4500 sqm.
Tags: Li Xiang, kids club, interior design, xliving, China
Production Technology: Traditional elements such as Yunjian, long sleeves, horsetail whisk, Kuitou, facial makeup, musical instruments have become a cute symbol that is more easily loved and accepted by children through the translation of design language. They not only decorate the large cartoon installations in the public area, but also are incorporated into the signboards design. The lively color blocks and geometric patterns grounded together, together with the thematically modified guardrails have not only enhanced the identification of the children's section, but also perfectly set the mood of childlike feeling.
Design Challenge: The difficulty of the project is that our team challenged a single public area design and explored more. The creation of this new type of consumer experience has high requirements in terms of balancing actual functions and the unity of theme aesthetics.
Research: This is a renovation project, located on the third floor of the shopping mall, and most of the store investment is parent-child business, such as early childhood education center and toyshops. We do not want the thematic transformation of the public area to be limited to some cute and childlike furniture, but hope that through the overall design of the store, the entire public area can present a kind of overall visual aesthetics. The immersive consumption experience scene drives the interest of consumers and enriches their experience.
Inspiration: The inspiration of the project comes from Kunshan, the city where the project is located. It is the birthplace of Kunqu Opera. Therefore, we hope to integrate some elements of traditional culture into the design, so that the public area in the business space can not only have its consumption guiding purpose, but also have the educational significance of disseminating traditional culture.
Project Duration: The project finished in November 2019 in Kunshan, China
Operation Flow: Based on the scientific planning of consumer movement, the designer created several points of interest in the space. The customized soft furnishings can be used as seats in the rest area, as well as interactive points for consumers to take a snap. In the theme area, the unique high-rise space in the area where the parent-child park is located has been flexibly used to create an open reception area, making it an eye-catching presence in the entire children's theme area. It not only provides a view for consumers in the mall, but also attracts passenger flow for the shops.
Team Members: Lead Designer: Li Xiang
Project Director: Fan Chen
project Director: Zhang Wenji
Image Credits: Image#1: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#2: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#3: Photographer Shao Feng, The MIXc Kunshan,2019.
Image#4: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#5: Photographer Shao Feng, The MIXc Kunshan, 2019.