Display Of Guilin Scenery Hortzetako Pasta Ontziratzea by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.
BurdinaOntziketa· 2021
Display Of Guilin Scenery Hortzetako Pasta Ontziratzea
Client: Guilin Sanjin Group Co., Ltd.
Burdinazko Saria A' Design Award Winner in Ontziketa Category
Verified Award Winner
Verify Award Status for #110995The Design
About Display Of Guilin Scenery Hortzetako Pasta Ontziratzea
Guilin Paisaiaren Erakusketa Txinako Guilin hirian kokatutako marka baterako sortutako hortzetako pasta ontzia da. Bertako bi paisaia, Li ibaia eta Longsheng terrazak, txinatar margolaritza estilo tradizionalean irudikatzen dira, produktuaren jatorria eta izaera naturala erakusteko. Kanpoko kutxa 350 gramoko kartoi zuriz egina dago, laminatu mate akaberarekin eta ultramore estaldura gardenarekin. Tuboak plastikozko eta aluminiozko geruzak konbinatzen ditu. Funtzioa bakarrik azpimarratu beharrean, diseinuak kontsumitzaile askok ezagutzen duten paisaiarekin lotura bisual esaguna eraikitzen du.
The Recognition
About the Burdinazko Saria A' Design Award
Display Of Guilin Scenery Hortzetako Pasta Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Display Of Guilin Scenery Hortzetako Pasta Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Display Of Guilin Scenery Hortzetako Pasta Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
- Dimensions & Packaging
- Outer box,45mm*35mm*190mm
tube,94mm*146mm - Tags
- Emotional resonance, uniqueness, product origin, Guilin scenery
- Production Technology
- Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX - Design Challenge
- Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
- Research
- Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
- Inspiration
- The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery. - Project Duration
- April 22, 2020 to May 12, 2020.
- Operation Flow
- Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
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