Tanaka 1789 X Chartier Sake Blend 001 Sake Botilaren Ontziratzea by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
ZilarOntziketa· 2021
Tanaka 1789 X Chartier Sake Blend 001 Sake Botilaren Ontziratzea
Client: Tanaka 1789 X Chartier
Zilarrezko Saria A' Design Award Winner in Ontziketa Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Sake Botilaren Ontziratzea
Tanaka 1789 X Chartier Sake Blend 001 sake nahasketen serie baten ontziratzea da. Etiketak beltzez beltzeko sareta-eredu bat darama, Tanaka Upategiaren hormetan inspiratua, Edo garaiko Kura arkitekturaren adibide bat. Sareta botilaren inguruan berniz gisa inprimatzen da eta hexagono-serie batean sekuentziatzen da, zientzia aromatikoaren sinboloa. Beltza eta zuria erabiltzen dira bi markek kolore horiek dituztelako, eta botila beltzak sake premiumarentzat gordetzen dira. Bi izenak gurutze-eredu batean elkartzen dira partekatutako A letra baten bidez.
The Recognition
About the Zilarrezko Saria A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Sake Botilaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tanaka 1789 X Chartier Sake Blend 001 Sake Botilaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tanaka 1789 X Chartier Sake Blend 001 Sake Botilaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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