Dark Horse Wine Ardo Ontziratzea by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
ZilarOntziketa· 2021
Dark Horse Wine Ardo Ontziratzea
Client: E&J Gallo
Zilarrezko Saria A' Design Award Winner in Ontziketa Category
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The Design
About Dark Horse Wine Ardo Ontziratzea
Dark Horse Kaliforniako ardo marka batentzat sortutako ardo ontziratze eta marka diseinua da. Diseinua ontziratze sorta osoa hartzen duen eta etorkizuneko gehikuntzak ahalbidetzen dituen sistema malgu batean oinarritzen da. Etiketak kalitate handiko paperean inprimatzen dira, akabera metalikoetan eta matean, koloreak eta zaporeen zantzuak areagotzen dituztenak. Marka ikonoa etiketa bakoitzaren erdian eta aurrealdean kokatzen da. Etiketaren diseinua sinplea da, botilaren edukia begiratu batean uler dadin. Helburua kalitatea eta zaporea apalategian argi adieraztea da.
The Recognition
About the Zilarrezko Saria A' Design Award
Dark Horse Wine Ardo Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Dark Horse Wine Ardo Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Dark Horse Wine Ardo Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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