Burdina Ontziketa · 2021
Changle Likore Ontziratzea
- Burdinazko Saria A' Design Award 2021 in Ontziketa
- CLIENT: Yuto Group
- Estimated Number of Design Views: 10,901
- Verification code FA57A7C7C5 · Verify this award
Colors
About Changle Likore Ontziratzea
Changle txinatar osasun-ardo baterako ontziratze-diseinua da. Kanpoko kutxa kartoi uhinduz egina dago eta laua tolestu daiteke garraiorako, ondoren betetze-fabrikan azkar muntatzeko. Kutxa tolestearen bidez garraio-lekua eta kostua aurrezten dira. Grafikoek gora eta kanporantz hazten den beti-berdeko zuhaitz bat erakusten dute, Ganoderma plataforma batekin, kurrilo batekin eta Nanshan mendiekin batera. Longana, medlarra eta Angelica dahurica ere irudian agertzen dira. Kolore erretro leunak erabiltzen dira. Kutxak 100 bider 100 bider 270 milimetro neurtzen ditu eta 500 mililitroko botila bat hartzen du.
About the Burdinazko Saria A' Design Award
Changle Likore Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Changle Likore Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Changle Likore Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Press Kit
- Unique Properties
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Dimensions & Packaging
- Box：100mmx100mmx270mm
Bottle：500ml - Tags
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- Production Technology
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Design Challenge
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Research
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Project Duration
- The project done within 1 months in Shenzhen.
- Operation Flow
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
