Mengchao Wu and Hao Li diseinatzailearen Promising Ideas Innovation Animazio film laburra

Mengchao Wu and Hao Li diseinatzailearen Promising Ideas Innovation Animazio film laburra lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Zinema, Bideo eta Animazio Diseinua Lehiaketa Kategorian.

ZilarZinema· 2021

Promising Ideas Innovation Animazio film laburra

diseinatzailea: Mengchao Wu and Hao Li

Bezeroa: Unicef

Zilarrezko Saria A' Design Award Irabazlea Zinema Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Promising Ideas Innovation Animazio film laburra Diseinuari Buruz

Promising Ideas Innovation Unicef-erako sortutako animazio film laburra da, gero eta gazte gehiago, bereziki urruneko eremuetako neskak, internetera nola konektatu diren azaltzeko. Animazioak eskualde garatuetan eta garapen bidean daudenetan internetera sartzen diren gizon eta emakumeen kopurua alderatzen du. Ondoren, sarbide mugatuak eskualde horietako emakumeei sortzen dizkien arazoak erakusten ditu. Datu konplexuak neska baten eta egoera bera bizi duten milioika pertsonaren istorio sinple bihurtzen dira. Animazioa erabat ordenagailuz ekoiztu zen.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Promising Ideas Innovation Animazio film laburra Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Promising Ideas Innovation Animazio film laburra erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Promising Ideas Innovation Animazio film laburra jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Neurriak eta Ontziratzea: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Etiketak: animation, motion graphic, design, UNICEF
Produkzio Teknologia: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Diseinu Erronka: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Ikerketa: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspirazioa: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Proiektuaren Iraupena: The project started in 2019 and finished in 2020 in New York.
Eragiketa Fluxua: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Taldekideak: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Irudi Kredituak: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.