RingCentral Message Video Phone Mugimendu Diseinua by Not Real

RingCentral Message Video Phone Mugimendu Diseinua by Not Real is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Zinema, Bideo eta Animazio Diseinua Competition Category.

ZilarZinema· 2021

RingCentral Message Video Phone Mugimendu Diseinua

by Not Real

Client: RingCentral

Zilarrezko Saria A' Design Award Winner in Zinema Category

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Verified Award Winner

Verify Award Status for #119618

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RingCentral Message Video Phone Mugimendu Diseinua

RingCentral negozio-komunikazioetarako plataforma nagusia da, pertsona eta gauza guztiak elkartzen dituena lana egiteko. NotReal-ek ikuspegi orokorreko bideo bat garatu zuen aplikazio indartsu honek egin dezakeen guztia erakusteko, ikusleek produktu honen zabalera eta osotasunaren ikuspegi bat izan dezaten. Hiru munduren bizikidetza dago: Erreala, lan-egoera errealistaren bidez erakutsitako erabiltzaile-ikuspuntua. Digitala, aplikazioaren ezaugarri espezifikoak nabarmentzen dituzten deskonstruitutako UIek osatua. Eta Abstraktua, funtzionalitate orokorra deskribatzeko. Bideo osoan zehar, talde bat aplikazioaren bidez produktu bat sortzen ari da.

The Recognition

About the Zilarrezko Saria A' Design Award

RingCentral Message Video Phone Mugimendu Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. RingCentral Message Video Phone Mugimendu Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. RingCentral Message Video Phone Mugimendu Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Team Members: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.