Li-Shang Printing Co., Ltd diseinatzailearen Ballantines 17 Primary Function: Opari-ontziratzea

Li-Shang Printing Co., Ltd diseinatzailearen Ballantines 17 Primary Function: Opari-ontziratzea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Ballantines 17 Primary Function: Opari-ontziratzea

diseinatzailea: Li-Shang Printing Co., Ltd

Bezeroa: Li-Shang Printing Co., Ltd

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Ballantines 17 Primary Function: Opari-ontziratzea Diseinuari Buruz

Book Text: Ballantines 17 whisky nahasi baterako sortutako opari-ontziratzeko diseinu bat da. Kutxa zurruna zilar-koloreko paperean UV offset inprimaketaz ekoiztua dago, urre eta urdin koloreko puntu-koloreekin eta logotipo erliebedunekin. Kutxaren azpiko garraio-uhal mekanismo batek liburu-euskarri bat altxatzen du azala jaisten den heinean, botila urrezko oholtza batean aurkeztuz. Bidean zeharreko urrezko inprimaketek iraganeko sarituriko urteak jasotzen dituzte. Espezia eta zaporeen lagin kortxodunak azalaren aurrealdean kokatzen dira. Antolamenduak ikusmena gidatzen du, gero usaimena, eta ondoren dastamena.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Ballantines 17 Primary Function: Opari-ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Ballantines 17 Primary Function: Opari-ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Ballantines 17 Primary Function: Opari-ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Neurriak eta Ontziratzea: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Etiketak: whisky, packaging, liquor packaging, creative packaging
Produkzio Teknologia: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Diseinu Erronka: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Ikerketa: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspirazioa: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Proiektuaren Iraupena: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Eragiketa Fluxua: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Taldekideak: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Irudi Kredituak: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.