Radailiai Primary Function: Identitate bisuala by Stand Up Team

Radailiai Primary Function: Identitate bisuala by Stand Up Team is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2021

Radailiai Primary Function: Identitate bisuala

by Stand Up Team

Client: Stand UP

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Radailiai Primary Function: Identitate bisuala

Book Text: Radailiai jauregi baterako eta dinosauro-parke baterako sortutako identitate bisuala da. Jauregiaren logoaren goiko aldean arku-zati estilizatu bat, marra diagonalen patroi bat eta ur-uhinen motibo bat ageri dira. Beheko aldean antzeko ur-motibo bat eta dinosauro estilizatu bat erakusten dira. Testua aldatuz eta hexagono-ikonoa 180 gradu biratuz, Dino Park logoa sortzen da, dinosauroa goian eta etxe alderantzikatua behean dituela. Berde sakoneko eta urre arrosako paleta batek bi munduak lotzen ditu. Identitatea bisita-txarteletan, kartel, gutun-azal eta opari-poltsetan aplikatzen da.

The Recognition

About the Zilarrezko Saria A' Design Award

Radailiai Primary Function: Identitate bisuala Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Radailiai Primary Function: Identitate bisuala erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Radailiai Primary Function: Identitate bisuala jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine