Tinkoff Investment Publizitate Bideoa by Egor Maraev

Tinkoff Investment Publizitate Bideoa by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Zinema, Bideo eta Animazio Diseinua Competition Category.

BrontzeZinema· 2022

Tinkoff Investment Publizitate Bideoa

by Egor Maraev

Client: Blaster Studio

Brontzezko Saria A' Design Award Winner in Zinema Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Publizitate Bideoa

Tinkoff Investment banku-inbertsio zerbitzu baterako hogeita hamar segundoko publizitate bideo bat da. Bideoak George Washington aurkezten du protagonista gisa. Sofa batean eserita eta pizza jaten ageri da, nekatua eta alferra, eta diruaren irudikapena da. Irudi ez-ohiko honek ideia nagusia darama: dirua egoera onean mantendu behar dela eta lanean jarri. Animazioak cel animazioa eta cutout animazioa konbinatzen ditu, konposizio digitalarekin batuta. Bideoa oso zabal erakutsi zen online bideoen aurretiko preroll gisa, eta bihurketa-tasa altua lortu zuen.

The Recognition

About the Brontzezko Saria A' Design Award

Tinkoff Investment Publizitate Bideoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Tinkoff Investment Publizitate Bideoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Tinkoff Investment Publizitate Bideoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin