Tiger Pan diseinatzailearen Treasured Brew of the Cave Baijiu Botilaren Ontziratzea

Tiger Pan diseinatzailearen Treasured Brew of the Cave Baijiu Botilaren Ontziratzea lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2022

Treasured Brew of the Cave Baijiu Botilaren Ontziratzea

diseinatzailea: Tiger Pan

Bezeroa: Jiugui Liquor Co., Ltd

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Treasured Brew of the Cave Baijiu Botilaren Ontziratzea Diseinuari Buruz

Treasured Brew of the Cave txinatar baijiu edarirako diseinatutako ontziratzea da. Zaku formako botila klasikoaren itxura mantendu da, sokabat lepoan bilduta, baina materiala portzelanatik beira izatera aldatu da. Beirazko azalak distira eta ehundura gehitzen dizkio, eta botila beste markek erabiltzen duten zeramikazko ontziratzetik bereizten du. Oinarrian mendi bat zizelkatu da antzinako txinatar marrazki estiloan, kobazuloan biltegiratzeko kontzeptua adierazteko, miao herriak aspalditik erabili duen metodoa. Botila garbi eta gardena mantentzen da, sei zenbakia goitik behera erliebean grabatuta duela.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Treasured Brew of the Cave Baijiu Botilaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Treasured Brew of the Cave Baijiu Botilaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Treasured Brew of the Cave Baijiu Botilaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Neurriak eta Ontziratzea: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Etiketak: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Produkzio Teknologia: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Diseinu Erronka: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Ikerketa: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspirazioa: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Proiektuaren Iraupena: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Eragiketa Fluxua: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Taldekideak: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Irudi Kredituak: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu