Flora Produktuen Sustapen Animazioa by Nan Li and Hesu Dong

Flora Produktuen Sustapen Animazioa by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Zinema, Bideo eta Animazio Diseinua Competition Category.

BurdinaZinema· 2022

Flora Produktuen Sustapen Animazioa

by Nan Li and Hesu Dong

Client: GOODO design

Burdinazko Saria A' Design Award Winner in Zinema Category

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Colors

The Design

About Flora Produktuen Sustapen Animazioa

Flora ordenagailuz sortutako film animatu bat da, lore-loraldiak inspirazio hartuta diseinatutako sofa multifuntzional bat aurkezteko sortua. Filmak sofaren diseinu-elementuak, ezaugarri funtzionalak, artisautza eta materialak erakusten ditu. Dekonstrukzio artistikoa, irudien konposizioa, argiztapena eta gaiaren diseinua erabiltzen dira produktua hainbat ikuspuntutatik aurkezteko eta bere balio estetikoa transmititzeko. Elementu guztiak hiru dimentsiotan modelatu dira, Cinema 4D-n animatu eta Redshift-ekin errendatu, eta azken konposizioa Adobe After Effects-en egin da. Filma Full HD formatuan entregatu da, segundoko 25 fotogrametan.

The Recognition

About the Burdinazko Saria A' Design Award

Flora Produktuen Sustapen Animazioa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Flora Produktuen Sustapen Animazioa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Flora Produktuen Sustapen Animazioa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.