Baidu Meux diseinatzailearen Baidu for the Elderly Aplikazio Mugikorra

Baidu Meux diseinatzailearen Baidu for the Elderly Aplikazio Mugikorra lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Teknologia Mugikor, Aplikazio eta Software Diseinua Lehiaketa Kategorian.

BrontzeMugikorra· 2022

Baidu for the Elderly Aplikazio Mugikorra

diseinatzailea: Baidu Meux

Bezeroa: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Brontzezko Saria A' Design Award Irabazlea Mugikorra Kategorian

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Egiaztatutako Sari Irabazlea

#133660 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Baidu for the Elderly Aplikazio Mugikorra Diseinuari Buruz

Baidu Adinekoentzat adinekoentzako edukiak eta zerbitzuak eskaintzen dituen aplikazio mugikor bat da. Aplikazioak adinekoentzako egokitutako diseinu-sistema bat erabiltzen du, letra-tipo handiagoekin, feed-diseinu bateratu batekin, ukipen-area handiagoekin eta hizkera sinplearekin. Eduki guztia irakurri edo entzun daiteke. Bideoek azpitituluajarrian dituzte. Ahots eta irudi bidezko bilaketak adinekoei aukera ematen die hitz eginez edo argazki bat aterata bilatzeko. Ahots-sintesiak familiako kideen ahots grabatuak erabil ditzake testuak ozen irakurtzeko. Aplikazioak Android eta iOS sistemetan funtzionatzen du.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Baidu for the Elderly Aplikazio Mugikorra Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Baidu for the Elderly Aplikazio Mugikorra oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Baidu for the Elderly Aplikazio Mugikorra beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Neurriak eta Ontziratzea: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Etiketak: UX, the Elderly, Age-friendly, AI, Online Service
Produkzio Teknologia: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Diseinu Erronka: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Ikerketa: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspirazioa: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Proiektuaren Iraupena: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Eragiketa Fluxua: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patenteak: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Taldekideak: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Irudi Kredituak: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021