Shijian Chuxin Te Ontziratzea by Longxiang Li

Shijian Chuxin Te Ontziratzea by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

UrreOntziketa· 2022

Shijian Chuxin Te Ontziratzea

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Urrezko Saria A' Design Award Winner in Ontziketa Category

52,954

Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Te Ontziratzea

Shijian Chuxin tearentzako ontziratze-diseinu bat da. Diseinuak Guizhouko te-lorategi ekologikoetan, igeletan, enaretan, te-biltzaileetan eta Chishui ibaian inspiratutako ilustrazioak erabiltzen ditu. Txinatar estiloko ilustrazioek ekoizpen-eremuaren ekologia islatzen dute eta markari hizkuntza bisual berezi bat ematen diote, kontsumitzaile gazteagoei zuzendua. Bilgarri-papera paper berezi zuriz egina dago eta ilustrazioekin inprimatuta dago. Kutxa laser bidezko inprimaketaz eta urrezko estanpazio beroaz akabatuta dago, eta 300 x 120 x 80 milimetroko neurriak ditu. Kutxa erraz irekitzen da, eta material sinpleak ekoizpen masiborako egokiak dira.

The Recognition

About the Urrezko Saria A' Design Award

Shijian Chuxin Te Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Shijian Chuxin Te Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Shijian Chuxin Te Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li