Xi Jiu Hanmi Likore Ontziratzea by Heng Luo

Xi Jiu Hanmi Likore Ontziratzea by Heng Luo is a highly esteemed winner of the very prestigious 2022 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

UrreOntziketa· 2022

Xi Jiu Hanmi Likore Ontziratzea

by Heng Luo

Client: Laboratory and Hopeful

Urrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Likore Ontziratzea

Xi Jiu Hanmi Txinako likore baterako ontzi-diseinu bat da. Botilak egitura oktogonala erabiltzen du, ohiko botila biribilaren ordez. Tapoiaren forma Han dinastiako jauregi-dorre batetik hartua da, eta gorputzak Shuang Mao jade-apaingarri bati egiten dio erreferentzia. Botilaren sorbaldak lau animalia sakratuen ilustrazioak dauzka: herensuge urdina, tigre zuria, txori gorrimina eta dortoka beltza. Botila kalitate handiko beira matean lakatuz eginda dago. Kutxa erliebean landua eta bero-estanpatua dago beltzez, urrez eta gorri ilunez. Diseinuak Han dinastiako gorte-kultura islatzen du.

The Recognition

About the Urrezko Saria A' Design Award

Xi Jiu Hanmi Likore Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Xi Jiu Hanmi Likore Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Xi Jiu Hanmi Likore Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng