Dragon Boat Festival Packaging Opari-kutxa by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Opari-kutxa by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2022

Dragon Boat Festival Packaging Opari-kutxa

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

26,883
Verified Award Winner
Verify Award Status for #134172

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Opari-kutxa

Dragon Boat Festival Packaging Txinako Dragoi Ontziaren Jaialdirako sortutako opari-kutxa bat da. Kanpoko kutxak dragoi-forma du, gorputza intxaur-hostoekin marraztuta eta ezkatak kanabera-hostoen zainekin osatuta. Barneko kutxak zongzi eusten dioten bi dragoi erakusten ditu, Txinako kulturan zorte bikoitza esan nahi duen motiboa. Tapa altxatzean, barneko kutxaren lau aldeak grabitatearen bidez zabaltzen dira, altxatzen ari den gortina baten antzera. Kutxa paper ekologikoz eginda dago, hiru dimentsioko paper-tailaduraz eta kartoi-geruzez. Diseinuak osasunerako eta zorte onerako desirak adierazten ditu.

The Recognition

About the Zilarrezko Saria A' Design Award

Dragon Boat Festival Packaging Opari-kutxa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Dragon Boat Festival Packaging Opari-kutxa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Dragon Boat Festival Packaging Opari-kutxa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu