Science as an Emotional Trend Ongietorri Pantaila by Liubov Maximenkova

Science as an Emotional Trend Ongietorri Pantaila by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Teknologia Mugikor, Aplikazio eta Software Diseinua Competition Category.

BrontzeMugikorra· 2022

Science as an Emotional Trend Ongietorri Pantaila

by Liubov Maximenkova

Client: Sber

Brontzezko Saria A' Design Award Winner in Mugikorra Category

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The Design

About Science as an Emotional Trend Ongietorri Pantaila

Zientzia Joera Emozional Gisa Sberbank Online aplikazio mugikorrerako 2021ean sortutako ongietorri-pantailen sorta bat da. Sorta Errusiako Zientzia eta Teknologiaren Urteari eskainita dago. Hiru gai jasotzen ditu: Itsaspean, Mikroskopio Bidez, eta Sare Neuronala. Itsaspean-ek biologo marinoek ateratako argazkiak aurkezten ditu. Mikroskopio Bidez-ek objektu ezagunak mikro eta makro fotografiaz erregistratuta erakusten ditu. Sare Neuronala-k adimen artifizialak sortutako irudiak erakusten ditu. Helburua emozioa ezagutzarekin uztartzea da.

The Recognition

About the Brontzezko Saria A' Design Award

Science as an Emotional Trend Ongietorri Pantaila Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Science as an Emotional Trend Ongietorri Pantaila oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Science as an Emotional Trend Ongietorri Pantaila beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.