Lowen Garagardo Ontziratzea by China Resources Snow Breweries Ltd.

Lowen Garagardo Ontziratzea by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2022

Lowen Garagardo Ontziratzea

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Garagardo Ontziratzea

Lowen garagardo serie baten ontziratze diseinua da. Diseinuak luma marrazkia, mezzotint artea eta kaleko tatuaje ilustrazioa uztartzen ditu. Forma geometrikoek eta kolore biziek zapore desberdinak markatzen dituzte, mugurdia, gerezia eta Weissbier barne, hala aldaera bakoitza azkar eta zuzenean ezagut daiteke. Ilustrazioek irudi basati eta gozoak kontrajartzen dituzte efektu bisual indartsu bat eta izaera sozial bat sortzeko. Latak aluminioz eginda daude eta botilak beiraz. Inprimatze prozesu zehatz batek irudi bakoitza garbi eta zehatz mantentzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Lowen Garagardo Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Lowen Garagardo Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Lowen Garagardo Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release