Xian Qin Hui Alkohol Kulturaren Zentroa by Bu Tianjing and Han Hao

Xian Qin Hui Alkohol Kulturaren Zentroa by Bu Tianjing and Han Hao is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2022

Xian Qin Hui Alkohol Kulturaren Zentroa

by Bu Tianjing and Han Hao

Client: Isense Design

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About Xian Qin Hui Alkohol Kulturaren Zentroa

Xian Qin Hui alkohol kulturaren zentro bat da, Txinako Beijingeko industria-parke kultural batean kokatua. Barrualdeak aldatu ezin zen lehendik zegoen eraikin bat hartzen du, beraz, banaketak jatorrizko egituraren barruan funtzionatzen du. Espazioak Txinako likore-aditu ospetsu baten bizitza eta lana aurkezten ditu, eta erakusketa, dastaketa, prestakuntza eta klub funtzioak uztartzen ditu. Gris ilun eta beltz tonuek, egurraren koloreek eta urreak bigarren solairuaren izaera zehazten dute. Sare-formako gorenaltuerako erakusketa-armairuek likore-bilduma aurkezten dute. Zirkulazio-ibilbide itxiek eremuak lotzen dituzte eta bisitariak gidatzen dituzte.

The Recognition

About the Zilarrezko Saria A' Design Award

Xian Qin Hui Alkohol Kulturaren Zentroa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Xian Qin Hui Alkohol Kulturaren Zentroa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Xian Qin Hui Alkohol Kulturaren Zentroa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in a building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. Distinct from other alcohol retail spaces, it's a comprehensive space with liquor culture at its core, integrating display, tasting and clubhouse. The building is not allowed for changes. Signboard is set at the entrance on 1F. L-shaped golden high wall is like an open scroll. Dark gray/black, wooden hue and gold set the tone of 2F. "Enclosed" circulations enhance spatial appeal.
Dimensions & Packaging: Building area:763 sqm;
Function: Alcohol Culture Center;
Main materials: Light-colored Wood Veneer, Wooden Flooring, Black Marble, Light Gray Cement Brick, Black Steel, Champagne-gold Stainless Steel, Dark Gray Baking Paint, Black Paint, Tempered Glass
Tags: Traditional Chinese Culture, Alcohol Culture, Xian Qin Wine, Experience Center, ISENSE DESIGN
Production Technology: The lattice-shaped full-height display cabinets, linear elements, ink treasures and tea and wine tables attempt to echo "stringed instrument, chess, calligraphy, painting, poetry, wine and tea", which are elegant interests of literati. Each display panel corresponds to a column display cabinet. Drawing on the implied meaning of "seal", the project hopes to suggest the deep imprint left by Mr. Qin on the Chinese wine industry.
Design Challenge: It was a challenge to sort out the lifelong contributions of Qin Hanzhang, read works and materials with hundreds of thousands of words, and to deeply dig into the Chinese white wine culture. Besides, both the main interior structure and the old architecture with a history of 40 years were not allowed for changes, which posed certain difficulties and limitations to the layout as well as the design.
Research: The project is situated inside an independent building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. The site used to be the former office of Beijing Public Transport. The building is not allowed for any design changes. The signboard is set at the entrance on 1F. The left side of the reception desk on 1F leads to the office area and the separate private rooms of Xian Qin Hui. Liquor culture experience center and liquor selling display hall are arranged on 2F.
Inspiration: The project is a comprehensive space, which presents the life stories of Qin Hanzhang known as "a master of liquor", takes alcohol culture experience as the core, displays Xian Qin liquor for sale and integrates the services of tasting, training and catering. It inherits the spirit of Qin Hanzhang, advocates scientific drinking and tipsy lifestyle, and establishes a communication platform for alcohol lovers to appreciate good liquor, share liquor knowledge and spread liquor culture.
Project Duration: Started in April 2021;
Completed in July 2021;
Location: 1921 Cultural Industrial Park, Huayuan Hutong, Beijing, China
Operation Flow: Culture and experience drive sales, which is the current trend of many retail spaces. Qin Hanzhang is "a master of liquor" recognized by the Chinese alcohol and brewing sectors. The spatial experience gets visitors acquainted with Mr. Qin's lifelong contributions and enables them to learn the Chinese white wine culture, thus naturally promoting the sales of the liquor brand named after Qin Hanzhang.
Team Members: Bu Tianjing, Han Hao
Image Credits: Lv Bo