Jesvin Yeo diseinatzailearen Fading Traditional Trades and Crafts Liburua

Jesvin Yeo diseinatzailearen Fading Traditional Trades and Crafts Liburua lana 2022 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Inprimaki eta Argitaratutako Komunikabide Diseinua Lehiaketa Kategorian.

UrreInprimakia· 2022

Fading Traditional Trades and Crafts Liburua

diseinatzailea: Jesvin Yeo

Urrezko Saria A' Design Award Irabazlea Inprimakia Kategorian

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Diseinua

Fading Traditional Trades and Crafts Liburua Diseinuari Buruz

Liburuak 3D erliebea erabiltzen du Singapurreko artisau tradizionalek zorrotz landutako lanen xehetasun korapilatsuak dokumentatzeko eta azpimarratzeko, paperezko dragoi-ontzietatik eta indiar bitxietatik hasi eta Peranakan perladun oinetakoetaraino. Koloretako orrialdeek artisautza tradizionalaren gorakada eta beherakada sinbolizatzen dute, industriak bere garapen aldia hasten baitu (aspergarria) urrezko aroraino (horia) eta pixkanaka itzaltzen (zuria). Pastelezko klarion bat erantsita dago irakurleek orrialdeak itzaltzeko eta Singapurko kultura-ondare ez-material honen arte galduak ezagutzeko, gizakiok bakarrik babestu, lagundu eta itzul dezakegulako.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Fading Traditional Trades and Crafts Liburua Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Fading Traditional Trades and Crafts Liburua oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Fading Traditional Trades and Crafts Liburua desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Neurriak eta Ontziratzea: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Etiketak: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Produkzio Teknologia: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Diseinu Erronka: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Ikerketa: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspirazioa: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Proiektuaren Iraupena: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Eragiketa Fluxua: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patenteak: Copyrights belong to Jesvin Yeo, 2021
Taldekideak: Jesvin Yeo
Alvin Ng.
Irudi Kredituak: All images: Photographer Victor Gui, 2021 and 2022