Lura Eskuko Irabiagailuaren Multzoa by Yasemin Ulukan

Lura Eskuko Irabiagailuaren Multzoa by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Etxetresna Elektrikoen Diseinua Competition Category.

BurdinaEtxetresna· 2022

Lura Eskuko Irabiagailuaren Multzoa

by Yasemin Ulukan

Client: Lura

Burdinazko Saria A' Design Award Winner in Etxetresna Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lura Eskuko Irabiagailuaren Multzoa

Lurak bere joystick motako heldulekuarekin, atzeko aldean kokatutako botoiarekin, goiko aldean abiadura-doikuntzarekin eta kengarria den aldagailuen kutxarekin bereizten da. Ezinezkoa da aldagailuen kutxa integratua duen irabiagailu tradizional baten estalkia garbitzea, baina patentaturiko diseinuari esker, erabiltzaileak plastikozko pieza guztiak garbitu ditzake aldagailuen kutxa kendu ondoren. 1200 watt-eko motoreko ereduak, bost mailako abiadura-doikuntzarekin, funtzioak denbora laburrenean betetzen ditu. Irabiagailu multzoetan lehen aldiz erabiltzen den berduren lehorgailuari esker, produktuaren errendimendua eta sukaldean denbora igarotzearen plazera biak bikoiztu egiten dira.

The Recognition

About the Burdinazko Saria A' Design Award

Lura Eskuko Irabiagailuaren Multzoa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Lura Eskuko Irabiagailuaren Multzoa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Lura Eskuko Irabiagailuaren Multzoa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
Dimensions & Packaging: Gift box dimensions: 25 cm x 27 cm x 47cm
Tags: food processor, gear box, shredding, mixing, speed control
Production Technology: The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.
Design Challenge: Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
Research: In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
Project Duration: The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
Operation Flow: Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.
Patents: Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS
Team Members: Yasemin Ulukan