Synchron Mahai-Erlojua by Farzan Shamasblou

Synchron Mahai-Erlojua by Farzan Shamasblou is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Etxeko Artikuluen Diseinua Competition Category.

BrontzeEtxeko Artikulua· 2023

Synchron Mahai-Erlojua

by Farzan Shamasblou

Client: Pratic Studio

Brontzezko Saria A' Design Award Winner in Etxeko Artikulua Category

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The Design

About Synchron Mahai-Erlojua

Synchron erloju analogiko unibertsala da, herrialde ezberdinetako ordu ofiziala aldi berean bistaratzen duena. Erloju digitalak ez bezala, mahaiko erloju honek irudi berdina erakusten du toki guztietan, hau da, denboraren ulermen mekanikoa bere pertzepzio arbitrarioarekin kontrajartzen du. Kontzeptua denborarekin konfrontazio problematikoari buruzkoa da, eta erlojua aro digitalean lanaren ikur gisa aitortzen duen ikuspegi kritiko batetik hartua da. Antzezpenean estetika mota bat, gaur egun alferrikako dekorazio-abjektutzat hartzen dena, etengabe lan egitea espero dena.

The Recognition

About the Brontzezko Saria A' Design Award

Synchron Mahai-Erlojua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Synchron Mahai-Erlojua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Synchron Mahai-Erlojua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Synchron is a universal analog clock that displays the official time of 27 different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all time zones, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. Time zones can also be customized based on the user's desired locations.
Dimensions & Packaging: Product: 90 mm x 130 mm x 80 mm
Packaging: 115 mm x 155 mm x 85 mm
Tags: world clock, analog clock, concrete clock, dst switch, desk clock
Production Technology: The frame of the clock is made of polypropylene fiber reinforced concrete fabricated by manual molding method and the discs have various models with different materials, includes aluminum and coated PVC sheet cut and engraved by CNC. This clock also uses a simple movement mechanism.
Design Challenge: The most important challenge was changing the DST status. So, there are two daylight saving and standard time sides for the hour disk. On the daylight saving time side, the time differences between the places (daylight saving time in the Northern Hemisphere) and other places have been applied.
Research: The concept of Synchron is taken from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. As digital displays embedded in everyday objects constantly remind us about the importance of time, analog clocks are more or less useless, and also they are decorative objects that can only be expected to work continuously. Synchron tries to answer the question of how a design focused on mechanical performance can institutionalize an anti-design approach.
Inspiration: Unconventional statement of time besides normal functionality; that is to say, Problematic confrontation with time is the main idea of this decorative clock. A type of aesthetic in performance, that in the present age is considered as an object possessing a formal and decorative perspective.
Project Duration: The design project started in November 2018 and finished in December 2019 in Tehran, IRAN.
Operation Flow: In this clock, two discs are used instead of the usual hour hands such that each of the half-lines represents the hour hand of the place whose name is engraved on the top of that line, and the small line on the small disk is the minute-hand. Some hour hands lines lead to a circle sign which indicates that, in contrast to other locations, the minute-hand of the location is a small circle on a small disk.
Image Credits: Image #1: Photographer Hamed Fakharan, 2022.
Image #2: Photographer Hamed Fakharan, 2022.
Image #3: Photographer Hamed Fakharan, 2022.
Image #4: Photographer Pegah Safa, 2022.
Image #5: Photographer Hamed Fakharan, 2022.