Skip to content
In Chali Erakusketa Interaktibo Murgiltzailea by Leung MukChi

In Chali Erakusketa Interaktibo Murgiltzailea by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Ekitaldi eta Gertaera Diseinua Competition Category.


BurdinaEkitaldia· 2023

In Chali Erakusketa Interaktibo Murgiltzailea

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

Burdinazko Saria A' Design Award Winner in Ekitaldia Category

26,895

Verified Award Winner

Verify Award Status for #142353

Colors

The Design

About In Chali Erakusketa Interaktibo Murgiltzailea

In Chali Chali te-markarentzat sortutako erakusketa interaktibo murgiltzailea da. Erakusketak tea du gai nagusi, eta Txinako mendiak, ibaiak, landareak eta te-hostoak aurkezten ditu proiekzio digitalen eta ukipen-sentikortasuneko instalazioen bidez. Bisitariek espazioan zehar mugitzen dira eta paisaia modu murgiltzailean esperimentatzen dute. Usain-sistema batek tearen lurrina askatzen du, eta horrela erakusketa ikusmenaren, entzumenaren eta usaimenaren bidez hautematen da. Diseinuak te-kultura, arte bisuala eta markaren kontzeptua bidaia jarraitu bakar batean elkartzen ditu.

The Recognition

About the Burdinazko Saria A' Design Award

In Chali Erakusketa Interaktibo Murgiltzailea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. In Chali Erakusketa Interaktibo Murgiltzailea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. In Chali Erakusketa Interaktibo Murgiltzailea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
Tags
Digital media art, Projection mapping, Motion design, Somatosensory interaction.
Research
The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
Inspiration
With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
Project Duration
May 20, 2021 at K11 in Guangzhou, Guangdong, China

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate