Kutuko Studio diseinatzailearen Bioo Lanpara Bioteknologikoa

Kutuko Studio diseinatzailearen Bioo Lanpara Bioteknologikoa lana 2023 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Zinema, Bideo eta Animazio Diseinua Lehiaketa Kategorian.

UrreZinema· 2023

Bioo Lanpara Bioteknologikoa

diseinatzailea: Kutuko Studio

Bezeroa: Kutuko Studio S.L.

Urrezko Saria A' Design Award Irabazlea Zinema Kategorian

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Egiaztatutako Sari Irabazlea

#144872 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Bioo Lanpara Bioteknologikoa Diseinuari Buruz

Bioo, etengailu biologikoa. Zeramika eta kortxoa bezalako material jasangarriekin sortutako atzeko argiztatutako lorontziaren gainean dagoen landare bat ukitzean aktibatzen den lanpara. Hau da Bioo lux, ikus-entzunezko artea eta inpaktu handiko sormena sortzeko aukera eman zuen harribitxia, estreinaldi berri honen berrikuntza eta teknologiarekin bat egiteko. Hasieratik, helburua argia izan zen, bideo ikusgarri, dotore eta estetiko bat sortzea.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Bioo Lanpara Bioteknologikoa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Bioo Lanpara Bioteknologikoa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Bioo Lanpara Bioteknologikoa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Neurriak eta Ontziratzea: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etiketak: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Produkzio Teknologia: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Diseinu Erronka: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Ikerketa: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspirazioa: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Proiektuaren Iraupena: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Eragiketa Fluxua: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patenteak: Kutuko Studio S.L.
Taldekideak: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Irudi Kredituak: Boutique Visual Kutuko Studio, Bioolux, 2021