Yi Xin Distillation Pattarrentzako Ontziratzea by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
UrreOntziketa· 2023
Yi Xin Distillation Pattarrentzako Ontziratzea
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
Urrezko Saria A' Design Award Winner in Ontziketa Category
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- Verified Award Winner
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The Design
About Yi Xin Distillation Pattarrentzako Ontziratzea
Yi Xin Distillation Txinako pattar-marka batentzako ontziratze-diseinua da. Botila beiraz eginda dago, eta horrek gainazalaren distira eta testura areagotzen ditu, produktua zeramikazko ontzietan saltzen diren antzeko pattarretatik bereiziz. Antzinako txinatar eran marraztutako herensuge bat botila-lepoari atxikita dago eta identifikatzaile nagusi gisa balio du, beraz ez da etiketa inprimaturik behar. Kanpoko kutxa soila da eta Txinako diseinu tradizionalaren simetriari jarraitzen dio. Botilak 180 x 130 x 285 milimetro neurtzen ditu. Helburua ondare luze bat forma garaikide batean aurkeztea da.
The Recognition
About the Urrezko Saria A' Design Award
Yi Xin Distillation Pattarrentzako Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Yi Xin Distillation Pattarrentzako Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Yi Xin Distillation Pattarrentzako Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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