Chinese Style Coffee Kafe Ontziratzearen Ilustrazioa by Weina Xiao is a highly esteemed winner of the very prestigious 2023 Urrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
UrreGrafismoa· 2023
Chinese Style Coffee Kafe Ontziratzearen Ilustrazioa
by Weina Xiao
Client: Manta Ray Coffee Roasters
Urrezko Saria A' Design Award Winner in Grafismoa Category
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- Verified Award Winner
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The Design
About Chinese Style Coffee Kafe Ontziratzearen Ilustrazioa
Chinese Style Coffee kafe-ale marka batentzat sortutako ilustrazio-sail bat da, ontziratzean eta kartelekin aplikatua. Ilustrazioek kafearen kultura eta Txinako kultura tradizionala uztartzen dituzte. Pekingo Operako pertsonaiek eta ezpatari txinatarrek kafearen publizitatearen ohiko irudiak ordezkatzen dituzte. Jarrerak Pekingo Operaren antzezpenetik datoz eta kafe-kikara altxatzeko keinua gogorarazten dute. Ilustrazio bakoitza arkatz-estiloan marraztuta dago Procreate aplikazioarekin, eskuz egindako ukitua eta xehetasun fina mantentzen dituena. Ilustrazio bakoitzaren tamaina 21 x 29,7 zentimetrokoa da.
The Recognition
About the Urrezko Saria A' Design Award
Chinese Style Coffee Kafe Ontziratzearen Ilustrazioa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Chinese Style Coffee Kafe Ontziratzearen Ilustrazioa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Chinese Style Coffee Kafe Ontziratzearen Ilustrazioa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021
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