Red Wave Sarrera by Maiko Mochizuki and Rei Nishitani

Red Wave Sarrera by Maiko Mochizuki and Rei Nishitani is a highly esteemed winner of the very prestigious 2023 Urrezko Saria A' Design Award in Azoka Arkitektura, Barrualde eta Erakusketa Diseinua Competition Category.

UrreAzoka· 2023

Red Wave Sarrera

by Maiko Mochizuki and Rei Nishitani

Client: Murayama Inc

Urrezko Saria A' Design Award Winner in Azoka Category

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Colors

The Design

About Red Wave Sarrera

Red Wave 2022ko Arte Grafikoen Nazioarteko Erakusketarako sarrera-egitura gisa instalatu zen. Teknologiak eta horrek mugitzen duen bihotzaren mugimenduak ahalbidetzen duen gorri aberatsa esan nahi du. Kolore gorri energetikoak eta forma fluidoak negozio-negoziazio aktiboekin erakusketa sutsu bat sinbolizatzen zuen, Covid-ek eragindako geldialdi-baldintzei beldurrik gabe. Red Wave diseinu-kontzeptu gisa ere erabili zen aretoaren barruko erakusketa-eremu berezirako, orientazio-seinaleak, sareko edukiak eta abar, bisitariak murrizteko batasun sentsazioa emanez' mugitzeko estresa.

The Recognition

About the Urrezko Saria A' Design Award

Red Wave Sarrera Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Red Wave Sarrera oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Red Wave Sarrera desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Dimensions & Packaging: Width 27700mm x Depth 8440mm x Height 4000mm
Tags: Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
Production Technology: We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Design Challenge: The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Research: We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Inspiration: IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Project Duration: Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Operation Flow: Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Team Members: Maiko Mochizuki
Rei Nishitani
Image Credits: Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.