Pepsi Black x Digital Shanghai FW Edabe Ontziratzea by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Edabe Ontziratzea by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Edizio Mugatu eta Pertsonalizatutako Diseinua Competition Category.

BurdinaEdizio Mugatua· 2023

Pepsi Black x Digital Shanghai FW Edabe Ontziratzea

by PepsiCo Design and Innovation

Burdinazko Saria A' Design Award Winner in Edizio Mugatua Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Edabe Ontziratzea

Pepsi Black x Digital Shanghai FW Shanghai Fashion Week-erako sortutako edizio mugatuko edabe-ontziratze bat da. Ontziratzeak gertaeraren gaia islatzen du: Originate New Nature. Eraztun koloretsu batek Pepsi logotipoa inguratzen du, eta grafikoa noranzko bakarrean luzatzen da denbora eta espazioaren luzapena iradokitzeko. Kolore-bloke dekonstruituak, arrosaz eta berdez, atzeko plano beltz baten gainean ezarrita daude, itxura ausart eta geruza anitzeko bat lortzeko. Grafiko luzatuen gainjartzeak digitalki glitch efektu bat sortzen du, mundu birtualaren eta errealaren bat-egitea adierazten duena.

The Recognition

About the Burdinazko Saria A' Design Award

Pepsi Black x Digital Shanghai FW Edabe Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Pepsi Black x Digital Shanghai FW Edabe Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Pepsi Black x Digital Shanghai FW Edabe Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release