Odeabank A.S diseinatzailearen Odea Finantza Aplikazio Holistiko

Odeabank A.S diseinatzailearen Odea Finantza Aplikazio Holistiko lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Teknologia Mugikor, Aplikazio eta Software Diseinua Lehiaketa Kategorian.

BrontzeMugikorra· 2023

Odea Finantza Aplikazio Holistiko

diseinatzailea: Odeabank A.S

Bezeroa: Odea Bank A.S

Brontzezko Saria A' Design Award Irabazlea Mugikorra Kategorian

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Egiaztatutako Sari Irabazlea

#150019 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Odea Finantza Aplikazio Holistiko Diseinuari Buruz

Odea Odeabankeko bezeroentzako finantza-tresna integral gisa funtzionatuko duen super-aplikazioa da. Turkiako merkatuan inbertsio irtenbide holistikoa da. Enpresaren ikuspegia "figital" Turkiako bankua. Odearen diseinuak bezeroei finantza produktu eta saldo guztiak begirada batean ikusteko aukera ematen die, erabiltzaileari argitasuna eta beharrezko informaziorako sarbidea errazteko. Odeak neurrira egindako ikuspegia eskaintzen du negozioaren hazkundea laguntzen duten eta kanal digitala hartzea bultzatzen duten finantza-produktuei.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Odea Finantza Aplikazio Holistiko Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Odea Finantza Aplikazio Holistiko oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Odea Finantza Aplikazio Holistiko beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Neurriak eta Ontziratzea: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Etiketak: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Produkzio Teknologia: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Diseinu Erronka: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Ikerketa: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspirazioa: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Proiektuaren Iraupena: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Eragiketa Fluxua: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patenteak: Copyrights belong to Odeabank A.S, 2023
Taldekideak: Odeabank CX Design Team
Irudi Kredituak: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023