Elegance and Modernity Erakusketa Standa by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Erakusketa Standa by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Urrezko Saria A' Design Award in Azoka Arkitektura, Barrualde eta Erakusketa Diseinua Competition Category.

UrreAzoka· 2023

Elegance and Modernity Erakusketa Standa

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Urrezko Saria A' Design Award Winner in Azoka Category

434,962
Verified Award Winner
Verify Award Status for #151240

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Elegance and Modernity Erakusketa Standa

Dotorezia eta Modernitatea Nurembergeko azoka komertzial baterako sortutako erakusketa standa da. Standak 21,5 x 11 metroko neurriak ditu, eta hormek 5 metroko altuera dute. Beltzezko eta hormigoizko akaberak landare-elementuekin eta argiztapen zainduarekin konbinatzen dira, produktuak giro lasai batean aurkezteko. Fatxada laminatuz eginda dago, urrezko hodei-instalazio esekia metalezko hesiez osatuta dago, eta erakusketa-unitateak urrez lakatuta daude. Pieza guztiak zurginek etxean bertan ekoitzi zituzten. 6 x 3,5 metroko pantaila batek film bat erakusten du, bisitariak urrutitik erakartzeko.

The Recognition

About the Urrezko Saria A' Design Award

Elegance and Modernity Erakusketa Standa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Elegance and Modernity Erakusketa Standa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Elegance and Modernity Erakusketa Standa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo