Zilar Zinema · 2024
Freeway Loud 3D Produktu Animazioa
- Zilarrezko Saria A' Design Award 2024 in Zinema
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 68,279
- Verification code DAC503F51C · Verify this award
Colors
About Freeway Loud 3D Produktu Animazioa
Freeway Loud oinetako marka batentzat sortutako hiru dimentsioko produktu-animazioa da. Animazioak oinetako bat aurkezten du industria-inguruneetan, non makinek produktuari bizia ematen diotela dirudien. Oinetakoa hard surface teknikekin modelatu zen 3ds Max programan, argazkiak erreferentzia gisa erabiliz. Testurak larru-irudietatik eta pintzel digitaletatik abiatuta eraiki ziren, eta eszenak Vray-rekin errendatu ziren 1920 x 1080 pixeleko bereizmenean. Animazioa lineako erabilerarako egin zen, eta helburua irudien bidez soilik arreta erakartzea da, azalpen-testurik gabe.
About the Zilarrezko Saria A' Design Award
Freeway Loud 3D Produktu Animazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Freeway Loud 3D Produktu Animazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Freeway Loud 3D Produktu Animazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
